BIG KIBBLE

 4 stars out of 5

Two major takeaways came from reading this book. First, the industry that bags, tags and cans the "stuff" people give their dogs for dinner needs some serious regulation to make it way healthier than it is. And second, I wish the people who are telling the world about this travesty didn't have a dog in the fight.

But do not misunderstand: Even though the authors' company is in the business of selling freshly cooked "real" dog food and in direct competition with the corporate giants whose practices they're exposing, this is an important, well-researched and documented book. In fact, nearly 15% is devoted to notes and research citings, and I don't hesitate to say it's one that every pooch owner - or "pet parent," as the authors prefer to call them - should fetch, sit and read. I'll also assume that cat-lovers like me who consider puppies akin to grandkids - they're cute for an hour or two but I'm happy to see them go home - can infer that the same applies to the the feline feed industry (and for that matter, pets of any kind like ferrets, horses and pot-bellied pigs). But since the authors - and something like 63 million U.S. households with pets in residence - are dog-lovers, it seems like an a good place to start.

And trust me, it's an eye-opener; I learned a lot, most of it unpleasant to say the least. The rules and regulations of the industry - from start to finished products - haven't changed much since the early days. It's important to note that for regulatory purposes it's still considered "feed," not "food" - and still made from tons of ingredients you'd never for one second consider putting in your own mouth. And to that end, the authors make a good point: If we wouldn't eat it, why would we want to feed it to the doggies we love and treat as family members? 

Another important point they make is that quality does not increase with price (or at least not appreciably). Some of the blame, they say, has come by way of industry consolidation; to that end, there's a list of which companies own which brands - and that basically boils down to six conglomerates. As for oversight, infractions of what regulations exist rarely are enforced by meaningful punishment.

Industry history and practices are outlined in great detail and comprise most of the pages, but that's not all; there's a helpful section on nutritional needs for dogs, some of the FAQs from the company's website (the most common of which is, "Can my dog eat popcorn?") and even a section of recipes for the do-it-yourselfers out there. All in all, well done - and thanks to the publisher, via NetGalley, for the opportunity to read and review a pre-release copy.

Big Kibble by Shawn Buckley and Dr. Oscar Chavez (St. Martin's Press, December 2020); 320 pp.